Sponsorship in the News

PREM Rugby teams up with Mental Health UK

PREM Rugby and Mental Health UK have agreed a two-year national charity partnership.The partnership aims to tackle the root causes of poor mental health, raise vital funds, and use the power of rugby to create meaningful connections and...

Pinarella, Tredz and Lidl sign up as official supporters of The Lloyds Tour of Britain Men

British Cycling's Lloyds Tour of Britain Men has signed Pinarello...

IMG and Saudi Pro League extend international media rights agreement

The Saudi Pro League (SPL) has extended its agreement with global sports marketing agency, IMG, to distribute the international media rights for the Roshn Saudi League (RSL) for the next four years.

Since IMG started representing the...

Ebury extends partnership with Southampton Football Club

Fintech company Ebury has extended its partnership with the EFL Championship team Southampton Football Club for the 2025/26 season, continuing as the club’s Official Fintech Partner.

As part of the partnership, Southampton will have...

Sportsbook app SBK partners with Premier Sports

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between sportsbook app SBK and Premier Sports, sports broadcaster in Ireland and the UK.

The deal sees SBK become the official...