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Sponsorship in the News
Gorilla is new sponsor of Sky Sports' coverage of Carabao Cup
The English Football League (EFL) has welcomed Gorilla, UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. Fans will see Gorilla’s waterproofing range featured across all Sky Sports’ Carabao Cup...
Strive Sponsorship brokers SBK and Huddersfield Town FC partnership deal
Sports and entertainment consultancy Strive Sponsorship has brokered a new multi-year partnership between sportsbook challenger app SBK and Huddersfield Town Football Club for the 2025/26 season onwards.
The partnership sees SBK become...
London Lions partners with Specialist Sports to provide adidas kit for 2025/26 Season
The London Lions have partnered with Specialist Sports, official distributor of adidas Teamwear in the UK and Ireland, to provide adidas game kit, training wear, and off court lifestyle apparel.
The kit will be supplied to athletes,...
SharkNinja secured as Official Consumer Appliance Partner for Women’s Rugby World Cup England 2025
World Rugby has signed product design and technology company SharkNinja as the Official Consumer Appliance Partner of the Women’s Rugby World Cup England 2025.
Women’s Rugby World Cup 2025 Managing Director, Sarah Massey said...
Worcestershire CCC appoints Reg&Partners
Worcestershire County Cricket Club have appointed Reg&Partners to source sponsors and partners for 2026 and beyond, whilst working with Commercial Director Joe Tromans and team....
