Sponsorship in the News

World Rugby unveils blueprint for growth for Women's Rugby

World Rugby has unveiled its study on the rise, relevance, and reach of women’s rugby, offering a roadmap which it hopes will help the game unlock the full commercial potential of women’s rugby globally.

Drawing on newly...

England Rugby launches ‘For the Girls’ campaign for Women’s Rugby World Cup 2025

England Rugby's new ‘For the Girls’ campaign aims to shift perceptions and inspire new audiences.  The multi-media campaign which launches today forms part of an overall effort to boost participation among young girls while also...

SBK sponsors Dundalk FC in deal brokered by Strive Sponsorship

Sports marketing consultancy Strive Sponsorship has brokered a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.

The multi-...

SBK sponsors Dundalk FC in deal brokered by Strive Sponsorship

Sports marketing consultancy Strive Sponsorship has brokered a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.

The multi-...

Newcastle Rugby Ltd acquired by Red Bull

PREM Rugby has confirmed that Red Bull has taken full ownership of Newcastle Rugby Ltd. The club will compete as Newcastle Red Bulls from 2025/26 season onwards.

Simon Massie-Taylor, CEO of PREM Rugby, said: “Red Bull’s...