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Sponsorship in the News
MOVE Pre-Workout signs Scottish athlete Laura Muir
MOVE Pre-Workout, Scottish supplement brand, has signed a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir join the MOVE Endurance team as...
Ear to the Ground adds ten new hires - including new talent via adidas x Stormzy’s #Merky FC Careers Programme
Creative agency Ear to the Ground has announced a wave of new hires across its strategy, creative, fan intelligence, delivery, and operations teams, following a record-breaking first half of the year.
The agency, known for helping global...
Athletic Ventures signs Vita Coco as Official Hydration Partner for the Novuna UK Athletics Championships
Athletic Ventures signed Vita Coco as the Official Hydration Partner for the Novuna UK Athletics Championships which took place at Birmingham’s Alexander Stadium this weekend 2-3 August 2025.
This latest agreement follows the...
Sportsbook SBK sponsors Blackpool Football Club
Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between sportsbook brand SBK and Blackpool Football Club, as the Seasiders kick-off the 2025/26 EFL League One season.
The deal positions SBK...
Sage signs as English Football League's Official Accounting Software Partner
Sage, accounting, financial, HR, and payroll software specialists for small and mid-sized businesses, has agreed a new long-term partnership with the English Football League (EFL), becoming its Official Accounting Software Partner. Already...
