Sponsorship in the News

SPFL renews multi-year partnership with EA SPORTS FC

The Scottish Professional Football League has agreed a new multi-year licensing partnership with EA SPORTS FC for the video games sporting franchise. The deal has been announced ahead of the worldwide launch at the end of this month.

EA...

QPR FC named as official supporter of the Dry January Challenge 2026

Queens Park Rangers Football Club is confirmed as an Official Supporter of the Dry January challenge 2026, teaming up with national charity Alcohol Change UK to encourage fans to take a month off alcohol, feel the benefits, and help raise vital...

OffPitch Sports International launches with global aspirations

OffPitch Sports International, a new sports commercial and social agency headed by Mikey Rowe and Huw Warren, has launched with a mission to connect rights-holders, teams, players, and brands through partnerships and digital storytelling.

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Jameson and EFL launch 'Day in the Life of a Pro Club' initiative

Jameson and the EFL are joining forces to offer one amateur team the chance to swap their Sunday league experience for a chance to play like an EFL pro.

For one day only, the local team will be given a matchday makeover, which includes...

Hisense announces third FIFA World Cup sponsorship

Consumer electronics and home appliances brand Hisense,will continue as an Official Sponsor of the FIFA World Cup™, reinforcing its long-standing collaboration with FIFA since 2018.

Since first partnering with FIFA in...