Pinarella, Tredz and Lidl sign up as official supporters of The Lloyds Tour of Britain Men

British Cycling's Lloyds Tour of Britain Men has signed Pinarello, Lidl GB and Tredz as Official Supporters of its 2025 edition of Britain's biggest professional cycle race.

The Lloyds Tour of Britain Men begins on Tuesday 2 September with a pair of stages in Suffolk, the first from Woodbridge to Southwold, before a leg starting and finishing in Stowmarket. Following stages take in Milton Keynes and a first visit to Ampthill in Central Bedfordshire, before a challenging Warwickshire stage ending in a hilltop finish at Burton Dassett Hills Country Park.