SPONSORS
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Sponsorship in the News
Redefining Arts Sponsorship
The headline story in arts and cultural sponsorship for the last few years has been the showdown between rights holders (events and institutions) and activists over which brands should be deemed as suitable partners for the sector.
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MKTG's AI Trends Report explores four dimensions of AI-driven transformation
MKTG has launched its AI Trends Report. The report, incorporating findings from a survey conducted by dentsu Sports Analytics (DSA) among consumers across the UK and representative of the population, is designed for brands and rights holders...
Sid Lee Sport appoints Matthew Bates to lead specialist and events division
Sid Lee Sport has named Matthew Bates as the company’s new Operations Director. He will be responsible for driving the strategy of Sid Lee Sport’s specialist hospitality and events division that has managed more than two million...
Ear to the Ground launches sixth annual edition of the Fan Intelligence® Index, revealing the brands winning (and losing) in fan culture
Global creative agency Ear to the Ground (ETTG) has published the sixth edition of its Fan Intelligence® Index, its annual ranking of 100 of the world’s most influential brands through the eyes of fans.
At the heart of the 2025/...
The Department of Culture and Tourism – Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have become main sponsors of Euroleague Basketball for the next four years.
Under the agreement, Experience Abu Dhabi, the destination brand of DCT...
