Hisense announces third FIFA World Cup sponsorship

Consumer electronics and home appliances brand Hisense,will continue as an Official Sponsor of the FIFA World Cup™, reinforcing its long-standing collaboration with FIFA since 2018.

Since first partnering with FIFA in 2018, Hisense has achieved several milestones: initial branding at the 2018 FIFA World Cup™, content cooperation via FIFA+ in 2022, technology integration in VAR operations at the FIFA Club World Cup 2025™, and now the upcoming FIFA World Cup 2026™ sponsorship.