Sponsorship in the News

Carling - Official Beer Partner of Emirates FA Cup and Adobe Women's FA Cup commits until 2027

The FA has extended its partnership with Carling as official beer partner of the Emirates FA Cup and Adobe Women’s FA Cup. As part of the deal, which will run until at least 2027, Carling will be rolling out promotional activity throughout...

Canterbury is first brand to renew commercial partnership with Premiership Women’s Rugby

Canterbury of New Zealand has renewed its partnership with Premiership Women’s Rugby (PWR), reinforcing its long-term commitment to supporting women’s rugby in England. After a successful first year, the brand will once again commit...

Reflo to plant 1,000 trees per goal as Luton Town faces Forest Green Rovers

Sustainable performance wear brand Reflo has revealed an environmental initiative to mark this Friday’s Emirates FA Cup First Round fixture between Luton Town and Forest Green Rovers - two clubs wearing Reflo kits this season.

Dubbed...

Gallagher and Premiership Women’s Rugby announce multi-year partnership

Insurance broking and risk management company Gallagher has signed a three-year deal to become the Official Insurance Partner of Premiership Women’s Rugby (PWR), strengthening its long-standing commitment to supporting rugby at every level...

CopyBet extends horse racing sponsorships

CopyBet has extended its series of horse racing sponsorships to include race days at Haydock, Kempton and Newmarket before the end of 2025, bolstering its commitment to the sport.

In partnership with The Jockey Club, the betting brand will...