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Sponsorship in the News
Esports Global acquires National Student Esports
Esports Global has acquired NSE (National Student Esports) and has appointed the British Esports Federation to run the UK university esports provider going forward. The move brings together two of the biggest providers of student...
Harlequins extends partnership with Castore
Harlequins has extended its partnership with performance sportswear brand Castore in a new five-year agreement. Castore will continue as Harlequins’ Official Technical and Retail Partner through to 2030, supplying all playing, training and...
Manchester City and Asahi Superdry present 'Match Day Live on Tour' in association with Etihad Airways
Manchester City and Asahi Superdry will be taking ‘Match Day Live on Tour’ in collaboration with Etihad Airways. The Club travel around the world to meet fans, with the popular Match Day Live Show - a staple of the Club’s match...
SPFL Trust partners with Scottish Professional Football League and Scottish Women's Premier League
The SPFL Trust has agreed a new partnership with the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL). The new collaboration will see the SPFL Trust benefit from enhanced visibility and promotional...
Think Beyond appoints Oliver Meade to spearhead new purposeful sponsorship proposition
Think Beyond has appointed Oliver Meade as its Senior Director, Commercial Partnerships. Meade joins to spearhead Think Beyond’s mission to evolve the sponsorship landscape by delivering a new proposition to the market focused on...
