Sponsorship in the News

London Sport Consultancy launches new brand

London Sport Consultancy has launched its new brand through which it will work collaboratively with clients to support more people to live active lives.

As the consultancy arm of the charity London Sport, which exists to make London the...

Right Formula appoints Dan Read Head of Sustainability

Sports and entertainment marketing consultancy Right Formula has appointed the United Nations Sports for Climate Action Framework Co-Chair, Dan Reading, as Head of Sustainability. Reading was recently named 2021 Environmental Professional of the...

England Cricket and Lifebuoy provide £1 million of hygiene products during 2021 season

Unilever’s Hygiene soap brand Lifebuoy, partner to England Cricket & the England & Wales Cricket Board (ECB), has provided more than £1 million of hygiene products across all levels of the game this summer.

In...

England Football and Nationwide Building Society launch Coin for Respect

England Football and Nationwide Building Society’s Coin for Respect, an initiative to help promote mutual respect on and off the pitch, launched last week at Wallingford FC. The organisations created a competition that called on children...

Breeders’ Cup and Qatar Racing announce multi-year partnership

Breeders’ Cup and Qatar Racing have announced a multi-year partnership that designates Qatar Racing as the official title partner of the US$2 million Breeders’ Cup Sprint (G1), beginning at this year’s World Championships at Del...