Sponsorship in the News

IMG launches digital trends report 2026 - YouTube crowned priority platform

Sports marketing agency IMG has launched its Digital Trends Report 2026, exploring the technologies and developments that will shape the sport and media landscape for rights holders over the next 12 months. Featuring insights and analysis from...

Ebury has signed as F.C. Copenhagen’s Official FX Transfer Partner

Fintech specialists Ebury has signed as F.C. Copenhagen’s Official FX Transfer Partner.  Ebury will support the club’s financial operations and optimise cross-border currency transactions. Ebury will have a presence in Parken...

LFC signs PayPal as club’s official digital payments partner

Liverpool FC has signed PayPal as the club’s official digital payments partner in a new global, multi-year deal. This is PayPal’s first collaboration with a Premier League club.  

One of PayPal's ambitions is to enhance...

Tech firm HALO seal Scottish football sponsorship deal

Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the agreement is the first joint sponsorship to include each...

CAA Brand Consulting appoints Dominic Curran as Head of International Growth

CAA Brand Consulting, a division of entertainment and sports agency Creative Artists Agency (CAA), has appointed Dominic Curran as Head of International Growth. In this newly created position, Curran will work with CAA Brand Consulting...