Sponsorship in the News

Cryptocurrency Bilance signs with Lazio

Italian football team Lazio has signed a multi-year partnership with cryptocurrency exchange Binance.  The deal includes jersey sponsorship and the new Lazio token on Binance's Fan Token Launchpad. The token will give fans a new way to...

Women's Lions Feasibility Study funded by Royal London

Royal London, Lions Global Partner, is funding a feasibility study which will seek to ascertain whether a Women's Lions team could be formed.  Royal London is an inaugural ‘Principal Partner’ of the Women’s Lions programme...

Churchill partners with Nickelodeon

The PAW Patrol Pups will front the new commercial partnership between Churchill motor insurance and Sky Media to teach road safety essentials to families across the UK. The campaign, developed in partnership with media agency MediaCom, launches...

PwC UK and Sky Media launch ‘Better Solved Together’

PwC UK and Sky Media have launched ‘Better Solved Together’ – a content series featuring discussions from business leaders and experts on the lessons businesses can learn from some unexpected places. The series aims to...

Mastercard and World Rugby mark one-year countdown to Rugby World Cup by announcing Mastercard’s newest global brand ambassadors and youth Unstoppables content series

As the one-year countdown for Rugby World Cup 2021 in New Zealand begins, Mastercard is strengthening its commitment to women’s rugby. Maggie Alphonsi, Portia Woodman and Safi N'Diaye are joining the roster of athletes who...