Sponsorship in the News

Manchester City launches festive campaign ‘Christmas, Together’

Manchester City has launched ‘Christmas, Together’, the Club’s festive campaign celebrating community spirit through football. The campaign creates an opportunity for the Club to support City in the Community (CITC) through the...

Tech company Trimble partners with Liverpool FC

Liverpool FC has agreed a new multi-year global partnership with technology company Trimble.  The partnership will begin with the redevelopment of the Liverpool FC Academy, which will include the creation of a ...

The Coca-Cola Company extends partnership with Liverpool FC

Liverpool FC and The Coca-Cola Company have extended their partnership that will include deeper integration at Anfield and expand Coca-Cola's support for LFC Women. 

Since first partnering in 2020, LFC and Coca-Cola...

Business Design Centre appoints Jonathan Neil to lead new partnership programme

The Business Design Centre has appointed Jonathan Neill to cultivate new commercial partnerships as part of an ongoing strategy that builds on its existing interconnected community of businesses.

Neill, who draws on over 25 years’...

UFC expands partnership with youth charity Onside to launch mental health programme

Mixed martial arts organisation UFC has launched a mental health-focused programme for young men and women in partnership with The Hive, Wirral, and OnSide, with UFC lightweight star Paddy ‘The Baddy’ Pimblett officially confirmed as...