MatchFit appoints Caz Nicholls as director

Specialist sports communications agency MatchFit has appointed Caz Nicholls as a Director.  Nicholls joins MatchFit from the England & Wales Cricket Board (ECB), where she served as Head of Communications – Planning, Strategy & Engagement, with a focus on leading communications for The Hundred, the ECB’s flagship franchise-led domestic competition. 

The appointment builds on communications career that has included a senior in-house brand role at Canon Europe and formative years agency-side, working on a portfolio of sport and culture clients including Southampton F.C., Spotify, Vodafone and Coca Cola. Caz joins MatchFit to help drive agency culture and growth, with a focus on campaigns which create business impact for MatchFit clients.

Based in MatchFit’s London headquarters, Caz will work alongside Director Rob Leary, joining a wider management team which also includes Cherrelle Jefferson, Director of MatchFit’s northern office in Manchester. MatchFit’s agency vision and strategic direction remain led by Co-Founders Donald Parish and Will Mitchell.