Dizplai highlights hidden cost of ‘anonymous fandom’ in global sport

Audience engagement specialist Dizplai has published its Anonymous Fan Index, revealing the growing financial impact of so-called 'anonymous fandom' across global sport.

Drawing on insights from a hand-selected group of senior industry experts, the report points to a widening gap between the attention sports organisations generate and the revenue they are able to capture.

Across the full sample of respondents from leading leagues, clubs, federations and rights owners, 62% believe they lose more than $100,000 annually due to an inability to identify, convert or engage the majority of their audience.

The report suggests the challenge is becoming more acute as sport produces more content and secures larger media rights deals, yet organisations typically know the identity and contact details of only around 24% of their total fanbase. This lack of visibility is increasingly affecting commercial performance, with sponsorship value under pressure as brands demand measurable engagement, renewals stalling without digital proof points, and long-term revenue growth constrained by low conversion from anonymous fans.

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