Rodrigo Coelho appointed Managing Director of Sid Lee Sport Canada

Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market.

Coelho, who will be based in Sid Lee’s Toronto office, is tasked with developing and leading the local strategy, building new partnerships to help brands and properties maximise their investment in sport. He will report to Sid Lee Sport’s Global CEO, Stephen Hall.

For the past four years, Rodrigo served as Managing Director and VP of Strategy for Momentum Worldwide.  Throughout his career, Coelho has led major brand partnerships for global sporting events, including the FIFA World Cup and the Olympic Games, as well as local properties such as the NHL and MLS. His sector experience spans automotive, banking, CPG, and betting, where he has focused on leveraging fan-centric insights to achieve success for clients.