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Scouting For Naming Rights Opportunities During Covid-19
With sports stadia and entertainment venues currently unable to welcome fans to live events because of the Covid-19 pandemic, now might not seem like the best time to be discussing naming rights opportunities. But the fact is that late 2020/...
TV & Radio Sponsorship Displays Covid-19 Resilience
TV and radio sponsorships have faced plenty of challenges during the Covid-19 era – but nothing compared to the carnage wreaked on the live events-based segment of the business. Against the headwinds of production suspensions and budget...
New Zealand Rugby Union Partner ASB Gives Eden Park Naming Rights For Bledisloe Test to Kaikōura Fish & Chip Shop
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Mass Participation Events & The Covid-19 Challenge
Many sectors of society have been hit hard by the Covid-19 restrictions that governments have placed on meetings and movement. Within sponsorship’s sphere of influence, one of the most badly affected activities is mass participation...
How Agencies Are Responding To The Covid-19 Challenge - Spotlight on CSM Sport & Entertainment
The UKSA team has been talking to sponsorship consultancies about how they have been helping clients build brand exposure and engagement at a time when many traditional activation channels are unavailable to them. This week we focus on the work that...
