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UK Sponsorship Awards 2024 goes global - International Sponsorship category now open to non-UK entries
The UK Sponsorship Awards (UKSA) team is expanding the scope of its international category to include entries that don’t have a connection with the UK. To qualify, entrants simply need to show that their campaign has been...
Looking under the bonnet of UKSA’s agency categories - tips on how to make the shortlist
The early bird deadline for the UK Sponsorship Awards 2025 is just four weeks away (December 20th 2024). So this week the UKSA team is taking a look at the agency categories, offering a few tips on how to catch the judges’ attention and...
Esports Sponsorship - time to advance to the next level?
After spectacular growth during the last decade, there’s a widespread acceptance that some of the heat has gone out of the esports sector in the post-Covid-19 period.
Esports sponsorship has come under particular scrutiny – with...
Premier League fans - what distinguishes the younger fan from the from older fan?
The Premier League is among the most prominent domestic sports leagues worldwide, with three tenths of consumers across over fifty markets saying they are interested in the competition (29%), according to Global Fan Profiles from YouGov. Within...
Green for go: six sustainability-themed questions that rights holders should contemplate before signing a high-profile sponsorship deal
