Campaign of the Week

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Arsenal FC kicks off support local North London businesses initiative with ‘Arsenal Supporting Supporters’

Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)

UK Sponsorship Awards 2022 - Early Bird Deadline just two weeks away - Call for Agency and Individual Entries

The early bird deadline for the 2022 edition of the UK Sponsorship Awards (UKSA) is just a fortnight away. As in previous years, this edition retains many of its popular categories (arts, sport, media, etc.), but has also...

Allianz UK's 'Women in Sport ' campaign sees athletes reflect on sporting achievements

Not a sports fan? Six event-based alternatives for sponsors

As the global economy gradually returns to normal, brands have inevitably started looking to sports sponsorship as a way to engage with audiences. But while sport has plenty to recommend it, it’s an expensive market,...

Fossil fuel sponsorship: six key considerations for rights holders