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New To Sponsorship? Here’s Why You Should Engage.

Positive news about Covid-19 vaccines suggests that things might start inching back to normal in early 2021. If so, now is a great time for brands to revisit the opportunities presented by sponsorship. These days,...

Scouting For Naming Rights Opportunities During Covid-19

With sports stadia and entertainment venues currently unable to welcome fans to live events because of the Covid-19 pandemic, now might not seem like the best time to be discussing naming rights opportunities. But the fact is that late 2020/...

TV & Radio Sponsorship Displays Covid-19 Resilience

TV and radio sponsorships have faced plenty of challenges during the Covid-19 era – but nothing compared to the carnage wreaked on the live events-based segment of the business. Against the headwinds of production suspensions and budget...

New Zealand Rugby Union Partner ASB Gives Eden Park Naming Rights For Bledisloe Test to Kaikōura Fish & Chip Shop

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Mass Participation Events & The Covid-19 Challenge

Many sectors of society have been hit hard by the Covid-19 restrictions that governments have placed on meetings and movement. Within sponsorship’s sphere of influence, one of the most badly affected activities is mass participation...