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Features
The enduring power of FIFA World Cup sponsorship - Part One
For all the changes that have transformed modern marketing, some things remain constant. Every four years, the FIFA World Cup demonstrates a truth that brands continue to find difficult to replicate elsewhere: when audiences care deeply enough about...
What makes an UKSA award-winning entry in 2026/27? Practical tips for outstanding sponsorships
Each year, the UK Sponsorship Awards (UKSA) highlights the most effective and imaginative partnerships in the market. Looking across the 2026 entries, a pattern emerges: winning work is not defined by visibility alone. The strongest cases demonstrate...
UKSA 2026 Review: Creativity amplifies impact
2026 saw another strong set of entries to the UK Sponsorship Awards - with the winners and finalists summarised in our Book of the Night. Looking across the categories, several key themes emerge - each of which reflects how far the discipline has...
