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Campaign spotlight - NatWest partners with Team GB and ParalympicsGB athletes to ignite action through powerful ‘Team Talk’ to the nation
Coca-Cola bottles Premier League matchday anticipation with ‘Guess The Goals’ campaign
Coca-Cola, in partnership with the Premier League, has launched Guess The Goals - a national promotion built around one of football fandom’s most instinctive matchday rituals: predicting goals before the weekend matches kick off.
Why the UK Sponsorship Awards launched an Agency Wellbeing Award
The launch of the UK Sponsorship Awards’ new Agency Wellbeing Award is a timely reminder that success in the sponsorship consultancy world is about more than revenue growth, pitch wins and awards shelves. While...
Sports Sponsorship in 2026: Ten trends set to shape the rest of the decade
Welcome to 2026. If the first half of the decade was defined by disruption, recovery and experimentation, the next phase of sports sponsorship looks set to be about consolidation, accountability and scale. The sector is no longer reacting to change;...
Eight ways to make your sponsorship more green
In recent years, sustainability has shifted from a nice-to-have to a core expectation in sponsorship. And at a time when many governments around the world are backtracking on environmental commitments, brands and rights holders play a leading role in...
