SPONSORS
PARTNERS
Features
Beyond visibility: Six ways sponsors can make a difference for the lived experience of disabled communities - UKSA to celebrate Champion of Disability Inclusion in 2027
Sponsorship has always had an unusual ability to change who gets seen. Increasingly, however, the best work around disability is demonstrating that visibility is only the start.
The new age of Branded Content - brands are no longer just buying entertainment - they’re making it
Branded content used to be relatively easy to define: an advertiser put money behind a piece of entertainment and found a way to make their brand part of the story. Today, this relationship is becoming increasing rich and complex.The latest work...
Esports sponsorship comes of age…
As the 2026 Esports World Cup heads towards its conclusion in Paris, the event is providing a timely reminder of how far competitive gaming has evolved as a commercial proposition. Once viewed as an experimental marketing channel, esports now attract...
Women’s sport sponsorship continues to accelerate - even in a summer dominated by men's football
With the men’s FIFA World Cup commanding the sporting spotlight this summer, it would be easy to assume the conversation around women's sport has gone quiet. The reality is quite the opposite. Over the last two years, women’s sport has...
