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Features
Harnessing the power of public relations - Eight ways in which PR can turbo charge your sponsorship
Sponsorship can achieve many things for brands. But there’s no question it is especially effective when activated in partnership with PR. Over the years, some of the most amusing and emotive entries to the UK Sponsorship Awards have been...
Paris 2024: Sponsors compete for Olympic spotlight “Be at least a little disruptive…”
It’s been a fabulous summer for sports sponsors, with UEFA Euro 2024, the Wimbledon Tennis Championships, British Golf Open and the Paris Summer Olympics and Paralympic Games all taking place in quick succession. With the Paris 2024 Opening...
Gillian Anderson fronts Team GB Official Sleep Partner Dreams’ Paris 2024 campaign
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
Team GB sponsor NatWest delivers team talk to unify and inspire nation
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)...
