SPONSORS
PARTNERS
Features
Six ways rights holders can make themselves more appealing to sponsors
In today’s crowded sponsorship landscape, brands are more selective than ever. They’re not just looking for exposure - they’re looking for meaningful partnerships that deliver real value, audience connection, and brand...
UK Sponsorship Awards: Three Decades Celebrating Research and Effectiveness
Preparations are well under way for the UK Sponsorship Awards 2026, the 32nd edition of this long-running celebration of excellence. If past years are any guide, around 400 of the industry’s brightest and best will gather...
Luxury brands embrace sponsorship to connect with young consumers
Luxury brand sponsorships are not new. Rolex can trace its Wimbledon sponsorship back to 1978 while Louis Vuitton has been an America’s Cup partner since 1983. The likes of Tag Heuer, Longines and Dior are also among the sector’s loyal...
Six ways to activate sponsorships via social & digital platforms
In today’s digitally-connected world, sponsorship is no longer just about names on shirts or billboards at events. The most effective partnerships are those that embrace digital platforms — where audiences interact, share, and engage in...
The Collective® Economy Part II: Her Fandom, Her Buying Power - New study reveals how women fans are shaping sports fandom
The Collective®, Wasserman’s global advocacy and advisory business with the aim to drive investment in women across sports, music, and entertainment, has launched The Collective Economy Part II: Her Fandom, Her Buying Power, a data-driven...
