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Features
Naming rights enjoys a game-changing year
Naming rights is big business, with various estimates putting the size of the global market at $5-7 billion. With new stadia and venues being constructed all the time, the sector is predicted to double in value over the next decade.
Six ways rights holders can make themselves more appealing to sponsors
In today’s crowded sponsorship landscape, brands are more selective than ever. They’re not just looking for exposure - they’re looking for meaningful partnerships that deliver real value, audience connection, and brand...
UK Sponsorship Awards: Three Decades Celebrating Research and Effectiveness
Preparations are well under way for the UK Sponsorship Awards 2026, the 32nd edition of this long-running celebration of excellence. If past years are any guide, around 400 of the industry’s brightest and best will gather...
Luxury brands embrace sponsorship to connect with young consumers
Luxury brand sponsorships are not new. Rolex can trace its Wimbledon sponsorship back to 1978 while Louis Vuitton has been an America’s Cup partner since 1983. The likes of Tag Heuer, Longines and Dior are also among the sector’s loyal...
Six ways to activate sponsorships via social & digital platforms
In today’s digitally-connected world, sponsorship is no longer just about names on shirts or billboards at events. The most effective partnerships are those that embrace digital platforms — where audiences interact, share, and engage in...
