SPONSORS
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Features
B2B or not B2B? Dissecting the power of business to business sponsorship
Sponsorship, for the most part, is a consumer-facing business – used to drive brand engagement, brand affinity and sales among mass audiences. But there is also an important b2b dimension to sponsorship, which the UK Sponsorship Awards (UKSA)...
Summer’s over… but now is the perfect time to start planning your 2025 festival sponsorship strategy
From Leeds to Latitude, Bestival to Boardmasters, the UK is home to the world’s most-loved summer festivals. Whether its Glastonbury that gets your toes tapping or Isle of Wight that puts a song in your heart, there’s no question that the...
Bet your shirt on it - How football kits continue to be prized real estate for sponsors
After a fascinating summer of international soccer, the regular football season is up and running again. And while fans have their eyes fixed firmly on the field of play, shirt sponsors are once again hoping to snatch some their attention....
