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Sponsorship in 2024: 10 trends to watch
2024 looks like it will be another challenging year, but there’s also a lot to look forward to for the UK sponsorship business – not least the prospect of the Paris 2024 Olympic Games. So what does the New Year hold? Below, are 10...
UK Sponsorship Awards 2024 goes global - International Sponsorship category now open to non-UK entries
The UK Sponsorship Awards (UKSA) team is expanding the scope of its international category to include entries that don’t have a connection with the UK. To qualify, entrants simply need to show that their campaign has been...
Looking under the bonnet of UKSA’s agency categories - tips on how to make the shortlist
The early bird deadline for the UK Sponsorship Awards 2025 is just four weeks away (December 20th 2024). So this week the UKSA team is taking a look at the agency categories, offering a few tips on how to catch the judges’ attention and...
Esports Sponsorship - time to advance to the next level?
After spectacular growth during the last decade, there’s a widespread acceptance that some of the heat has gone out of the esports sector in the post-Covid-19 period.
Esports sponsorship has come under particular scrutiny – with...
