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Features
Summer’s over… but now is the perfect time to start planning your 2025 festival sponsorship strategy
From Leeds to Latitude, Bestival to Boardmasters, the UK is home to the world’s most-loved summer festivals. Whether its Glastonbury that gets your toes tapping or Isle of Wight that puts a song in your heart, there’s no question that the...
Bet your shirt on it - How football kits continue to be prized real estate for sponsors
After a fascinating summer of international soccer, the regular football season is up and running again. And while fans have their eyes fixed firmly on the field of play, shirt sponsors are once again hoping to snatch some their attention....
Harnessing the power of public relations - Eight ways in which PR can turbo charge your sponsorship
Sponsorship can achieve many things for brands. But there’s no question it is especially effective when activated in partnership with PR. Over the years, some of the most amusing and emotive entries to the UK Sponsorship Awards have been...
Paris 2024: Sponsors compete for Olympic spotlight “Be at least a little disruptive…”
It’s been a fabulous summer for sports sponsors, with UEFA Euro 2024, the Wimbledon Tennis Championships, British Golf Open and the Paris Summer Olympics and Paralympic Games all taking place in quick succession. With the Paris 2024 Opening...
