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Campaign of the Week

Features

YouGov Sport: Increase In Consideration For Esports Among Men Is Enough To Double Current Audience Size

Last week, YouGov Sport asked the British public what content they would like to see in place of live sport. While the headlines were informative, it was only when you got into the details that the real insights began, writes Sara...

FIFA And The World Health Organisation (WHO) Launch Video Series Offering ‘Five Key Tactics’ To Ward Off Coronavirus

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (www....

UKSA 2020/2021 - The Shortlist

Commbank Revives 'C'mon Aussie, C'Mon' For New Cricket Australia's Women's Cricket Campaign

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (...

Sponsorship Trends And Predictions

As 2020 gets into gear, the UKSA editorial team looks back at our 2019 forecasts and explore how close they were to hitting the mark. Gluttons for punishment, we have also suggested a few new themes that are set to impact on sponsorship during 2020...