Sponsorship in the News

Diageo GB bolsters live music presence through new Live Nation UK Festival sponsorship

Diageo Great Britain has signed a new multi-year partnership with Live Nation UK’s festivals.This collaboration will position Diageo as the Official Spirits Partner across 16 major live music events in GB, including Download, Parklife, Isle...

Emirates signs as Official Partner of Women’s Rugby World Cup 2025

World Rugby and Emirates have signed a new partnership which will see the airline become an Official Partner of Women’s Rugby World Cup 2025, increasing the airline’s commitment to growing the game of rugby.

Emirates will...

Ebury signs as Aston Villa's FX Partner

Aston Villa has signed Ebury as the club’s Official FX Partner. The financial technology firm’s global platform will power Villa’s financial tech, with the aim of optimising operations and growing international business. 
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Sid Lee Sport appoints Tom Ramsden as US Managing Director

Sid Lee Sport has appointed Tom Ramsden as its US Managing Director, a newly created role underpinning the agency’s strategic growth objectives in the region.  

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World Rugby and Samsung partner to launch RugbyPass TV FAST channel on Samsung TV Plus

World Rugby and Samsung have partnered to launch the RugbyPass TV FAST channel on Samsung TV Plus, a destination for streaming on Samsung devices.  Now available in the UK and coming soon in the US, the collaboration is the latest...