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Sponsorship in the News
FA releases new strategy to deliver next phase of growth for women's and girls' football
The FA has released its new women’s and girls’ game strategy which outlines the governing body’s priorities over the next four years (2024-2028).
The FA’s 2020-2024 strategy Inspiring Positive Change coincided with...
Women's Professional Leagues Limited agrees new multi-year broadcast deals with Sky and the BBC
The Women’s Professional Leagues Limited (WPLL) has agreed the most significant broadcast partnership ever for women’s football in the UK & Ireland following a new rights agreement with Sky and BBC Sport.
The new deal sees...
Premiership Rugby appoints Kelly Cooke as Commercial Director
Premiership Rugby has appointed Kelly Cooke as Commercial Director. Cooke joins from Wasserman, where she helped secure a series title partnership for The British & Irish Lions ahead of their Tour to Australia next summer.
Cooke has...
Ebury sponsors Southampton FC
Financial technology firm Ebury has signed as partner of Premier League Southampton Football Club for the 2024-2025 season. The latest partnership adds to Ebury’s growing global sports portfolio which includes Rangers, PSV Eindhoven and AS...
