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Sponsorship in the News
Coventry Building Society’s new campaign ‘Save for your sunny days’ champions joyful savings, local pride, and Arena Day Experiences with Guz Khan
Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City...
Virgin Bet and The Jockey Club extend partnership
The Jockey Club has announced that Virgin Bet will maintain its role as title sponsor for a series of races across several top UK courses, building on its successful partnership from previous years. The first of six racedays will commence with...
ParalympicsGB and adidas announce partnership renewal to 2032
ParalympicsGB and adidas have signed a new eight year extension to their partnership.Extending until 2032, adidas will continue to equip ParalympicsGB athletes for summer Games in Los Angeles 2028 and Brisbane 2032, as well as the Paralympic...
Sponsorworks’ ‘Future of Corporate Hospitality Report’ offers insight into evolution of sector
The ‘Future of Corporate Hospitality Report’ released by Sponsorworks, in partnership with Nielsen, aims to help businesses navigate the world of corporate hospitality. The report highlights key findings and strategic recommendations...
Octagon's The Fan (Formula) explores new generation of F1 fans
Octagon's new research The Fan (Formula) has set out to explore the new generation of F1 fans who, according to the research, are the ones shaping the future of the sport, and therefore, present either an untapped opportunity for brands who...
