Premiership Rugby appoints Kelly Cooke as Commercial Director

Premiership Rugby has appointed Kelly Cooke as Commercial Director. Cooke joins from Wasserman, where she helped secure a series title partnership for The British & Irish Lions ahead of their Tour to Australia next summer.

Cooke has also supported the South African Rugby Union across partnerships and strategy as well as working in the NHL with the Vancouver Canucks.

She was formerly Head of Sponsorship at the United Rugby Championship and has experience in motorsports with Formula E in their Global Partnerships Sales division.

Cooke is charged with driving commercial innovation across the 10 Premiership Rugby clubs and reports into Chief Growth Officer Rob Calder.

As well as delivering revenue growth for new and existing partners Cooke will look to build collaborative commercial relationships across the game.