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Sponsorship in the News
BetterHelp becomes headline partner of the 2025 Dry January Challenge by Alcohol Change UK
Online therapy service BetterHelp has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights...
Fanning the flames of passion
Any sports rights holder knows that fans are the lifeblood of their business – and that superfans are the most valuable asset of all. But a new...
The Bristol Street Motors Trophy rebranded the Vertu Trophy
The Bristol Street Motors Trophy will be renamed the Vertu Trophy with immediate effect. Vertu Motors - the Group that currently operates under the trading names of three automotive retail brands, which include Bristol Street Motors - announced...
Brooks sponsors Brighton Marathon
London Marathon Events (LME) has agreed a three-year partnership with Brooks to become the Official Running Shoe and Apparel Partner of the Brighton Marathon, as well as the Brighton and Hove 10K and Brighton Miles events. ...
E.ON Next invests in the Greener Game
The Football Association has launched a sustainability programme as part of a new long-term partnership with E.ON Next, with the aim of driving decarbonisation, promoting sustainable practices, and reducing energy costs for grassroots...
