BAIC Group named official automotive partner for the Arabian Gulf Cup

BAIC Motor Corporation (BAIC Motor) has been named the Official Automotive Partner for the Arabian Gulf Cup 2024, in a deal brokered by the Arab Gulf Cup Football Federation’s (AGCFF) commercial agency, IMG. 

The deal marks the first time there will be an Official Automotive Partner at the Arabian Gulf Cup, as the AGCFF continues to expand its commercial opportunities for partners. It follows the recent announcement that Zain Group has renewed its title sponsorship for the tournament’s upcoming edition, the ‘Khaleeji Zain 26’, which will take place in Kuwait between 21 December 2024 - 3 January 2025.

As the Official Automotive Partner, BAIC Motor’s brand will be present across key premium assets for the competition, including pitch-side LED screens and mats, digital and broadcast assets, along with car visibility in-venue during the tournament’s matches, among others.