Strive Sponsorship brokers SBK and Huddersfield Town FC partnership deal

Sports and entertainment consultancy Strive Sponsorship has brokered a new multi-year partnership between sportsbook challenger app SBK and Huddersfield Town Football Club for the 2025/26 season onwards.

The partnership sees SBK become Huddersfield Town’s Official UK Betting Partner, combining traditional sponsorship inventory with a content and fan-engagement strategy. Central to the activation is the launch of a club podcast, presented by SBK, alongside sponsorship of the club’s post-match head coach reflections, and social media graphics. 

 SBK will also benefit from a brand presence in-stadia at the Accu Stadium.