SBK sponsors Dundalk FC in deal brokered by Strive Sponsorship

Sports marketing consultancy Strive Sponsorship has brokered a new partnership between SBK, the challenger sportsbook app powered by the Smarkets exchange, and Dundalk FC, one of Ireland’s most decorated football clubs.

The multi-year agreement marks SBK’s first foray into Irish football and comes as the League of Ireland experiences record growth, with rising attendances, investment, and increased media attention. Dundalk currently sit top of the League of Ireland First Division, pushing for a return to the Premier Division and building on a legacy that includes multiple league titles and European football campaigns. 

As part of the partnership, SBK branding will feature across match day and digital assets, and the two parties will collaborate on fan-focused initiatives throughout the season.