The Coca-Cola Company extends partnership with Liverpool FC

Liverpool FC and The Coca-Cola Company have extended their partnership that will include deeper integration at Anfield and expand Coca-Cola's support for LFC Women. 

Since first partnering in 2020, LFC and Coca-Cola have collaborated on a range of fan-focused activations – from exclusive experiences and rewards to digital campaigns that celebrate the club’s global fanbase.  

The partnership has also produced standout moments such as ‘Christmas Carpool’, which achieved some of the highest fan engagement for branded content across the club’s digital channels.  Coca-Cola will continue to have pouring rights across its full portfolio of beverages.

Ben Latty, chief commercial officer at LFC, said: “Coca-Cola has helped us deliver some brilliant campaigns over the past few years, from unforgettable match day activations to community-driven initiatives through LFC Foundation. With this renewed agreement, we’re looking forward to creating even more moments that celebrate both our men’s and women’s teams.”