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Esports Sponsorship - time to advance to the next level?
After spectacular growth during the last decade, there’s a widespread acceptance that some of the heat has gone out of the esports sector in the post-Covid-19 period.
Esports sponsorship has come under particular scrutiny – with...
Premier League fans - what distinguishes the younger fan from the from older fan?
The Premier League is among the most prominent domestic sports leagues worldwide, with three tenths of consumers across over fifty markets saying they are interested in the competition (29%), according to Global Fan Profiles from YouGov. Within...
Green for go: six sustainability-themed questions that rights holders should contemplate before signing a high-profile sponsorship deal
Did Ryder Cup 2023 make a Buzz in the UK?
Team Europe’s Ryder Cup win has got fans in the UK talking, data from YouGov SportsIndex shows. But how has the reception to the event been in comparison to the previous editions? And who exactly are Ryder Cup fans?...
Amex leverages 2023 US Open return via integrated 'Advantage is Yours' activation
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders - www.activative.co.uk
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