SPONSORS
PARTNERS
Features
What makes a perfect naming rights partnership? Ten factors to consider
Stadium and venue naming rights continues to be one of the most dynamic segments of the sponsorship business. Like everything, it suffered a setback during Covid-19, when sports and cultural arenas stood empty for months. But the sector has bounced...
AELTC partner Vodafone's 5G headsets boost visually impaired fans live Wimbledon experience
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
FIFA Women’s World Cup 2023: Gauging passion in key participating markets
The FIFA Women’s World Cup 2023 is set to break attendance records for women’s sports – so where is interest the highest?
With the FIFA Women's World Cup 2023 under way and attendance records already being smashed, we dip into...
Duracell activates Williams F1 racing tie-up via 'Screaming Laps & American Drivers in Energy' campaign
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
Grass Roots Sports Sponsorship: six components of a game-changing campaign
It’s no surprise that huge money exchanges hands for elite sports sponsorships. The ability to connect with large passionate audiences via the world’s best teams, events and athletes is a compelling proposition for brands and businesses....
