Campaign of the Week

Features

Paris 2024: Sponsors compete for Olympic spotlight “Be at least a little disruptive…”

It’s been a fabulous summer for sports sponsors, with UEFA Euro 2024, the Wimbledon Tennis Championships, British Golf Open and the Paris Summer Olympics and Paralympic Games all taking place in quick succession. With the Paris 2024 Opening...

Gillian Anderson fronts Team GB Official Sleep Partner Dreams’ Paris 2024 campaign

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Team GB sponsor NatWest delivers team talk to unify and inspire nation

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Gender gap is narrowing in Gen Z adult sports engagement

Newcastle Utd, Sela & RNID’s ‘Unsilence The Crowd’ redefines the Matchday experience for deaf fans

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