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Campaign of the Week

Features

FIFA And The World Health Organisation (WHO) Launch Video Series Offering ‘Five Key Tactics’ To Ward Off Coronavirus

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (www....

UKSA 2020 - The Shortlist

Commbank Revives 'C'mon Aussie, C'Mon' For New Cricket Australia's Women's Cricket Campaign

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (...

Sponsorship Trends And Predictions

As 2020 gets into gear, the UKSA editorial team looks back at our 2019 forecasts and explore how close they were to hitting the mark. Gluttons for punishment, we have also suggested a few new themes that are set to impact on sponsorship during 2020...

O Come All Ye Sponsors! The Power of Festive Sponsorship

For many businesses, the run up to Christmas can make or break their year. So it’s no surprise that big brands spend a fortune on Christmas-themed TV commercials as a way of engaging with consumers. But how does their...