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Sports Sponsorship: What Lies Ahead In The Post Pandemic Era

Agency Mongoose has launched its inaugural industry insights report reflecting on how brands and rights holders have responded and engaged with their audiences during the pandemic. The report highlights emerging trends set to shape the future...

Coronavirus: To cancel or not to cancel? Football might be back, but this is a question many sports event organisers are still having to ask themselves

Hannah Laird is an associate at the law firm Farrer & Co...

Resilience And Adaptation: How Motorsport Responded To A Covid-19 Enforced Break

With NASCAR already back on the grid in the US, and Formula 1 preparing to return in early July, the world of live motorsport is edging back to normality. But, as James Flude,  Account Manager, CSM Sport and...

Irish Sports Industry United In Support Of Return To Major Events In 2020

Covid-19 Resilient Brands Report From caytootarget™ - Available For Free Download

It's a strange time trying to prospect but the harsh reality for businesses is that the show must go on says Jeremy Thompson, CEO and co-founder of caytoo – at least in trying to start or keep conversations going for when 'normality'...