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Features
UK Sponsorship Awards 2025: Celebrating the team players. Consultancy, Rights Holder and People awards open for entry
The 2025 UK Sponsorship Awards are open for entry and, as always, there are several categories designed to celebrate the achievements of companies and individuals. Consultancies and Rights Holders will have their own dedicated categories, with three...
B2B or not B2B? Dissecting the power of business to business sponsorship
Sponsorship, for the most part, is a consumer-facing business – used to drive brand engagement, brand affinity and sales among mass audiences. But there is also an important b2b dimension to sponsorship, which the UK Sponsorship Awards (UKSA)...
Summer’s over… but now is the perfect time to start planning your 2025 festival sponsorship strategy
From Leeds to Latitude, Bestival to Boardmasters, the UK is home to the world’s most-loved summer festivals. Whether its Glastonbury that gets your toes tapping or Isle of Wight that puts a song in your heart, there’s no question that the...
