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Amex leverages 2023 US Open return via integrated 'Advantage is Yours' activation
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders - www.activative.co.uk
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Guinness warns fans to think it, but don't jinx it
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
The winning formula: eight factors that UKSA judges look for when selecting finalists for the TV Sponsorship category
There was a time when television sponsorships were something of a rarity – occasional interruptions in broadcast schedules that leaned heavily on spot ads. These days they are much more ubiquitous. As the impact of spot ads has declined, and...
YouGov examines Premier League betting appetite in six key markets
Ahead of the start of the Premier League season, YouGov conducted a poll examining the shares of consumers in various markets who would place bets on the world’s most popular football (soccer) tournament.
Although the survey was run about...
ING misshaped ‘Goals for Equal Opportunities’ leverages KNVB sponsorship and highlights football inequality
