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Women’s Sport continues to build momentum – as agency heavyweights deliver wealth of insights for sponsors and partners
Summer 2025 represents another high-water mark for women’s sport, with the UEFA European Women’s Championship, Wimbledon Women’s Championships and Women’s Rugby World Cup just a few of the eye-catching events on show...
New kids on the blocks: The rise of next gen sports formats – and what it means for sponsors
Sport has always been fertile ground for innovative new formats. Whether it’s IPL cricket, The X-Games, beach volleyball, padel, esports, BIG3 or Formula E, there has never been a shortage of entrepreneurs looking for ways to reshape the...
UK Sponsorship Awards 2025 - nine headline themes
The dust has now settled on UKSA 2025 and soon it will be all systems go for the 2026 edition, to be launched officially in September. 2025 proved to be a bumper year, with a surge in entries and a renewed confidence not witnessed since before...
Wasserman's The Collective publishes 'The Collective Economy: A Global Understanding of Women’s Buying Power'
The Collective, Wasserman’s women-focused global advocacy and advisory business, has released the first instalment of The Collective Economy: 'A Global Understanding of Women’s Buying Power' - an international study that explores how...
Winning the gender equality race: the rise of Women’s Sport Sponsorship at the UK Sponsorship Awards
Sky Sports, the biggest investor in women’s sports rights in the UK, has just published a major study - conducted by Gemba - into the role of women’s fandom in the future of sport. Among its key findings was that 80% of UK sports fans are...
