The Bristol Street Motors Trophy rebranded the Vertu Trophy

The Bristol Street Motors Trophy will be renamed the Vertu Trophy with immediate effect. Vertu Motors - the Group that currently operates under the trading names of three automotive retail brands, which include Bristol Street Motors - announced it will consolidate those brands into one, named Vertu, last month.

The competition rebranding will be in place ahead of tomorrow's Round of 32 Draw live on Sky Sports and the next round of fixtures taking place from Tuesday 10 December. The League agreed a three-year deal as Title Sponsor of the EFL Trophy through to the end of the 2025/26 season with the national automotive group in November last year, with Bristol Street Motors taking up the role. Vertu will remain the Official Car Dealer of the EFL for the term.