BetterHelp becomes headline partner of the 2025 Dry January Challenge by Alcohol Change UK

Online therapy service BetterHelp has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to promoting mental health and wellbeing. The partnership was introduced and brokered by Orchard Media and Events Group, based in Cardiff. 

The Dry January® Challenge, Alcohol Change UK’s flagship initiative, supports millions of people each year in taking a 31-day break from alcohol to reset their relationship with drinking. BetterHelp’s involvement strengthens the campaign’s ability to provide holistic support to participants, helping them unlock physical, mental and emotional health benefits. 

For BetterHelp, the partnership represents its first sponsorship of a UK-based health campaign. With the number of people planning to go alcohol-free in January growing from 4.2 million in 2019 to 8.5 million in 2024, the collaboration comes at a time when the demand for tools and support has never been greater.