Sponsorship in the News

Jazz FM Helps To Drive Traffic To TomTom

brandmeetsbrand has brokered a campaign between UK digital radio station Jazz FM and TomTom. The one month deal (November-December) will help to promote TomTom’s retail Christmas offer of £30 towards a customer’s...

Emirates Carries Warrington Wolves Down Under

Warrington Wolves has secured Emirates Airline as the title sponsor of their  2012 pre-season tour to Australia. Commencing on the 7th January, the 23-day tour will culminate in ‘the Wire’ taking on Russell Crowe owned...

Barclays Capital Extends Partnership Of Donmar Warehouse

Barclays Capital has extended its partnership with the Donmar Warehouse to support the purchase and conversion of rehearsal, education and administration space.

Under artistic director Michael Grandage's tenure, the Donmar Warehouse...

ECB Signs Investec In Landmark Test Cricket Sponsorship

 

International specialist bank and asset manager Investechas agreed to become the new title sponsor of Test Match cricket for the next ten years.  

The sponsorship, which will run until 2021, is the longest sponsorship...

New ESA Figures Double Size of European Sponsorship Industry

 

The European Sponsorship Association (ESA) has launched new data which reveal that the size of the European sponsorship industry is far larger than had previously been estimated.

ESA figures place the value of the 2010...