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Sponsorship in the News
Companies That Sponsor Outperform Those That Don’t
Companies that invest in sponsorship outperform those that don’t according to new research published by the International Journal of Sports Marketing & Sponsorship. What is equally significant is that companies that spend at above...
Asahi Beer Backs Whatsonstage.com Awards
Premium niche beer brand Asahi beer is to sponsor the 2012 Whatsonstage.com.Awards. The Whatsonstage.com Awards, now in their 12th year, encourage theatregoers to vote for their favourite performers and productions during the calender year....
HSBC sponsors Asia House Exhibition of George Chinnery
HSBC has confirmed its sponsorship of Asia House’s forthcoming exhibition ‘The Flamboyant Mr Chinnery (1774-1852) An English Artist in India and China’, as part of the bank’s global Cultural Exchange programme. The exhibition will be...
Four Appointed To Provide Cultural Sponsorship Workshops In Poland
Poland’s National Centre for Culture (Narodowe Centrum Kultury) has appointed Four Sports, Arts & Sponsorship to provide cultural sponsorship workshops in Warsaw. The September workshops will specifically target Polish businesses open...
QBE Announces Glasgow Warriors Sponsorship
Business insurer QBE has signed an agreement to become the Official Insurance Partner of Glasgow Warriors. The agreement will provide the platform to build QBE’s business and brand in Scotland and is a continuation of QBE’s commitment to rugby...
