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Sponsorship in the News
Professional Sports Group Appointed By The Boat Race
Professional Sports Group has signed a three-year partnership with The Boat Race Company Ltd (BRCL), the organisers of The Oxford and Cambridge Boat Race, which will see the UK and Middle East based sports marketing agency handle...
Leeds United Secures Enterprise Insurance
Leeds United has secured Enterprise Insurance as its Main Club Sponsor for the 2011/12 season.General insurance company Enterprise Insurance Company Plc was established in 2004 and is based in Gibraltar.
Leeds United Chief Executive...
ESA Launches Industry Diploma
The European Sponsorship Association is to launch a professional industry qualification in September 2011. The ESA Diploma, as it will be known, will be the first professional qualification specifically designed...
GE Extends TOP Sponsorship Until 2020
General Electric (GE) has extended its sponsorship of the Olympics through to the 2020 Games in a multi-million deal. The International Olympic Committee said the US conglomerate will continue as a top-level sponsor for the 2014 Winter Games in...
Sky Sponsors Global Radio’s Heart Breakfast
Global Radio’s Heart has secured Sky as sponsor of Heart Breakfast across the network for six months, starting on Monday 4th July. Brokered by Mediacom, the deal is Heart’s biggest ever sponsorship and enables Sky to reach an audience of nearly...
