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Sponsorship in the News
AB InBev Appoints Octagon To Manage FA Cup Sponsorship
Global brewer AB InBev has appointed sports and entertainment specialist Octagon to manage the company’s recent agreement with The FA for Budweiser to become to lead sponsor of The FA Cup.
AB InBev’s Global Director, Sports &...
Royal Albert Hall Signs Spitfire Ale As Preferred Ale
Shepherd Neame brand Spitfire Ale has been installed as the Royal Albert Hall’s preferred ale partner with a bar designed and installed at the venue by the brand. The Spitfire Bar will be open for pre-show drinking and will also be used as...
Barbados Tourism Authority Backs ECB Club t20 Tournament
The Barbados Tourism Authority (BTA) has signed an initial one year contract to become the new sponsor of the ECB’s national Club t20 competition. The BTA is keen to extend its links with English cricket and build on its successful partnership...
British Airways Brands Underbelly With ‘One Year To Go’ Message
British Airways, official airline partner of the London 2012 Olympic and Paralympic Games, emblazoned ‘One Year to Go’ onto the belly of an Airbus A318 aircraft, to celebrate the milestone 365-day countdown to the start of the Olympic Games on...
Redbull China Sponsors Badminton Championships
RedBull China has been unveiled as Official Supplier of the Yonex BWF World Badminton Championships, London 2011.The energy drink is the latest global brand name to team up with BADMINTON England ahead of the sport’s showpiece event at Wembley...
