MKTG's AI Trends Report explores four dimensions of AI-driven transformation

MKTG has launched its AI Trends Report. The report, incorporating findings from a survey conducted by dentsu Sports Analytics (DSA) among consumers across the UK and representative of the population, is designed for brands and rights holders seeking to understand the shifting trends in fandom.

It explores four dimensions of AI-driven transformation: the explosion of content and memes, the rise of AI influencers alongside human talent, the evolution of fan engagement, and the resurgence of analogue experiences.

The report also offers practical recommendations for how organisations can incorporate these trends into their strategies to deepen fan connections, enhance loyalty, and stay ahead in an increasingly AI-drivenlandscape. 

According to Patrick Stileman, strategy director at MKTG:"In a world awash with AI-generated sameness, brands that invest in tangible, communal experiences will stand out, not by resisting technology, but by proving that the human experience is fundamental."

Click here to read the full report.