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Sponsorship in the News
Heineken Extends Partnership With Wasps And Ricoh Arena
Wasps and the Ricoh Arena have extended their partnership with Heineken. The Dutch brewer and Europe’s largest beer and cider business is launching its own Heineken Lounge for every Wasps home match for the 2018/19 season and beyond as part...
SportsPro's The Brand Conference - Register Your Interest Now
Back for its fifth year and expanding to two days for 2018, SportsPro’s The Brand Conference will examine the digital trends, challenges and opportunities facing the sports marketing and sponsorship industry across the globe.
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European Tour Partner with Atomic Sport to Deliver a New Approach to Sponsorship
The European Tour has partnered with London and Dublin-based agency, Atomic Sport, to take an innovative approach to growing its sponsorship community. The strategy has been launched to date in Ireland and Spain, as the European Tour looks to...
German Tennis Star Angelique Kerber Gets On Board With NetJets
Private aviation company NetJets has agreed a partnership with German tennis star Angelique Kerber. Kerber’s partnership details include access to a NetJets Phenom 300 to and from Wimbledon and an agreement that she will carry a branded...
Vitality's Four Year Deal To Sponsor T20's Blast
Private medical insurance company Vitality will be the title sponsors of the Blast for the next four years as a central part of its backing of T20 cricket, including home men’s and women’s England internationals and the Vitality Blast...
