Heineken Extends Partnership With Wasps And Ricoh Arena

Wasps and the Ricoh Arena have extended their partnership with Heineken. The Dutch brewer and Europe’s largest beer and cider business is launching its own Heineken Lounge for every Wasps home match for the 2018/19 season and beyond as part of a long-term deal.

The new facilities will enable Wasps’ seasonal members to be treated to a pre-match commentary by members of the first team after they have enjoyed a two-course carvery lunch.

Heineken will also continue to be Wasps’ official lager and cider partner as part of the deal having won a competitive tender process in 2015.Chris Bell, Head of Partnerships at Wasps, said: “We have strengthened our relationship with Heineken to create a new and engaging hospitality experience for our guests.

“This is a fantastic addition to our offering, which is the ideal way for businesses to reward members of staff with a day out, particularly those who have an interest in rugby.”

Heineken has a long-term association with rugby union, and will return as the sponsor of this year’s European Rugby Champions Cup, which will now be known as the Heineken Champions Cup.