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Sponsorship in the News
Sponsorship Growth Predicted But Ability To Prove Effectiveness Is Key To Progress
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and eGaming and attracts new investment, according to a report published by MKTG in association with...
Use Data To Evaluate And Test Gut Instincts
Do we really know our audience the way we think we do asks Bruce Cook, Director at SMG Insight. We love dirty jokes and Love Island more than the rest of the UK – but does that make us bad marketers? Read more...
InCrowd Partners With Sky Sports In ‘Road To Moscow’ World Cup Predictor Game
Sky Sports and fan engagement & sponsorship activation platform InCrowd have developed an interactive World Cup predictor game to run between the end of the domestic season and beginning of the World Cup to drive pre-tournament interest...
Hampshire Cricket Signs Utilita Energy
Hampshire Cricket has agreed a new sponsorship deal with energy supplier Utilita for this year’s white-ball campaigns. The Club has reached a three-year sponsorship agreement which will see Utilita’s logo placed on the back of the...
