Sponsorship in the News

Mainstream Brands Eye Esports Opportunity

As the UK Sponsorship Awards prepares to launch its new-look Gaming Sponsorship categories for 2019, Andy Fry runs the rule over some of the brands breaking into esports. 

There are still plenty of people (mainly over 30) who don...

Lanson Continues To Serve At The Championships, Wimbledon For Further Five Years

Lanson is to retain its status as ‘Official Champagne Partner’to The Championships, Wimbledon for another five years following an agreement with the All England Lawn Tennis and Croquet Club. 

2018 was the 258-year-old...

Lidl celebrates England’s Success With ‘Reserved’ Signs In Players’ Local Stores

Lidl stores, Official Supermarket of the England Football Team, is celebrating the squad’s achievements by creating 'reserved' car parking spaces at their local stores to commemorate the team’s efforts in Russia 2018.

Christian...

Everton Ladies Team Launches New Umbro Everton Away Kit

Everton Football Club and Umbro have unveiled the new 2018/19 Everton away kit in a campaign fronted by the Everton Ladies team.

Everton Ladies players including feature in the video and imagery, debuting the kit that will also be worn by...

TSC Legal Boosts Senior Team With Three Appointments

TSC Legal, the law firm affiliated to specialist sports and events agency The Sports Consultancy, has appointed David Becker and Tim Jones as Consultant Partners, together with the appointment of Rob Jones as Associate, as the business builds...