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Generate Sponsorship’s Events division has been appointed by Cancer Research UK, to produce and manage an experiential campaign for the 2012 Race for Life programme.
The experiential roadshow will be visiting major...
This month five wounded service men are attempting to break three world records to raise money for Rifles charity, Care for Casualties. With the support of endurance sport nutrition brand, Maxifuel, the five amputees hope to climb...
Sports betting community site OLBG.com has confirmed its sponsorship of the Mares Hurdle at Cheltenham Festival. From 2012, the race will be called the OLBG Mares Hurdle (for The David Nicholson Trophy). The first race under the new sponsorship...
RaboDirect Ireland, the online-only bank, has appointed Maeve Moriarty to the position of Sponsorship Programme Manager. Her responsibilities will include the management of its sponsorship of the RaboDirect PRO12 competition, Rugby...
BT is to be the headline sponsor of BT London Live, a celebration of sport, music and other entertainment in Hyde Park, Victoria Park and Trafalgar Square this summer as part of the city’s London 2012 celebrations. BT London...